Here is how you can deploy chatbots to automate tasks requiring customer interface. Chatbot accelerators help you deploy chatbots quickly and inexpensively.
You need to interact with prospects who visit your website and educate them about your products and services. For this task you have hired a trained resource who understands your objectives and provides suitable answers to consumer queries.
But what happens the day your trained employee decides to move on?
He will carry his knowledge of your products, services and customers with him. And you, will have to put another man on the job who will have to go through the same learning curve all over again.
What if you don’t have to hire and train anybody again? What if you have a self learning algorithm that can gain customer insights on a case-to-case basis and provide the equivalent of human interaction? What if you can retain all the knowledge and customer insights gained over the years within your organisation?
Welcome to the World of Chatbots
Today it is possible for you to deploy chatbots or programs that incorporate Artificial Intelligence and machine learning technologies to provide high quality personalized customer experience.
Chatbots can be designed to simulate the way a human converses with another human being. They can be programmed to search from a set of keywords related to your company’s products or services. Based on this they can provide the right answers to prospects depending on the context. A chatbot can interact with your prospects textually. If that doesn’t suffice, you can also choose to deploy a voice bot, which is essentially a chatbot that talks.
Chatbots as your brand ambassador
The beauty of a chatbot is that it can learn. Over a period of time you can pack enough learning into your chatbot so that it has the potential to act as your brand ambassador. It can deliver the right messages and even help converting your prospects into customers.
Chatbots today are being deployed across sectors such as Airlines, Hospitality, B2C E-commerce companies among others. A study conducted last year revealed that 4 per cent of the companies around the world are using chatbots now and 80 per cent of enterprises will use chatbots by 2020. Today they are primarily being used to carry out functions like customer support, sales and marketing. But some companies are also using chatbots internally for functions like human resources and projects involving IoT devices. Moving forwards you will see chatbots being employed in more applications that require a human interface.